We only collect personal information that is relevant to the purpose of the Service. This information allows us to provide you with a customized and efficient experience. We do not process this information in a way that is incompatible with this objective. We collect the following types of information from users of the Service:
- Information You Provide to Us. We receive and store any information you enter on the Service or provide to us in any other way. For instance, we may collect information you provide to us if you register on the Service, respond to surveys, contact us through customer service or by other means, or participate in promotions that we may offer from time to time. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features.
- Automatic Information.
- We receive and store certain types of information whenever you interact with the Service. We, and our authorized agents, automatically receive and record certain “traffic data” on server logs, including your IP address, cookie information, the page you requested, device and software characteristics (such as type and operating system), location, activity on the Service, ad data, referral URLs, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”).
- This traffic data is used to help diagnose problems with servers, analyze trends and administer the Service.
- We may collect and, on any page, display the total counts that page has been viewed.
- Many companies offer programs that help you to visit or use the Service anonymously. While we will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.
- E-mail Communications.
We may use the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
We use third-party advertising companies to serve ads when you visit or use the Service. These companies may use information (not including your name, address email address or telephone number) about your visits and use of the Service in order to provide advertisements about goods and services of interest to you.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
- Google Analytics.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.