In her first year of business, Liu raked in $2.5 million, or AUD $3.3 million, from consumers who hope to achieve an hourglass look from the products.
In July, Liu reportedly paid Kylie Jenner over $200,000, or AUD $300,000, to post a photo of herself using the corset on her Instagram account.
Jenner’s post reached 77 million followers and received 1.5 million likes. Liu was able to track her sales leads from customers who used the promo code “Kylie.”
