Meet the 23-Year-Old Who Turned $4,300 into a $1 Million Using Instagram

One 23-year-old is rolling in cash after making $2.5 million in her first year selling “waist trainer” corsets as an online business.

When Iyia Liu, a student at the University of Auckland, saw the opportunity to revive her ambitions and the struggling online boutique business with a hot fashion craze, she didn’t pass it up. Last year, Liu put out around $4,300, or about AUD $6,000, and found a Chinese supplier for waist cinching corsets on Alibaba.

Let’s look at the 16 photos from the life of Liu:


“I set up my company in May 2014 as I was expected to graduate at the end of that year.” Liu told. My first venture was an online clothing boutique which I launched as soon as I graduated. I was very inexperienced and found it very hard, so I ended up shutting it down early 2015 after Waist Trainer NZ Australia had taken off.”


In April 2015, she began selling the product to the underserved market in Australia and New Zealand. Since then, she has sold 100,000 “Waist Trainer New Zealand Australia” corsets to customers in 90 countries around the world.



In her first year of business, Liu raked in $2.5 million, or AUD $3.3 million, from consumers who hope to achieve an hourglass look from the products.



1 of 5