Social networks know what you did last summer. Actually, they also know how many employees does your company have or what is your political beliefs. And much more …
Facebook provides you videos, artists, places and objects which you should be interested in. Everything is based on things you’ve clicked and that you “liked”. It knows whether you are liberal or rather you are thinking conservative and more traditional. It collects all the information that you point and saves them.
These are all essential information for companies that want to advertise on Facebook and with which social network cooperates. Information that Facebook collects enable companies to determine who to target and what they are interested in.
You can remove some information about you, but it won´t mean fewer ads. Recently, the newspaper Washington Post wrote down the points that Facebook probably knows about you and what kind of user recognizes and knows:
- Location
- Age
- Generation
- Gender
- Language
- Education level
- Field of study
- School
- Ethnic affinity
- Income and net worth
- Home ownership and type
- Home value
- Property size
- Square footage of home
- Year home was built
- Household composition
- Users who have an anniversary within 30 days
- Users who are away from family or hometown
- Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
- Users in long-distance relationships
- Users in new relationships
- Users who have new jobs
- Users who are newly engaged
- Users who are newly married
- Users who have recently moved
- Users who have birthdays soon
- Parents
- Expectant parents
- Mothers, divided by “type” (soccer, trendy, etc.)
- Users who are likely to engage in politics
- Conservatives and liberals
- Relationship status
- Employer
- Industry
- Job title
- Office type
- Interests
- Users who own motorcycles
- Users who plan to buy a car (and what kind/brand of car, and how soon)
- Users who bought auto parts or accessories recently
- Users who are likely to need auto parts or services
- Style and brand of car you drive
- Year car was bought
- Age of car
- How much money user is likely to spend on next car
- Where user is likely to buy next car
